At any point of time as an advertiser you need to know how much profit you are getting on an ad campaign. This ads you are publishing could be on Google as PPC ads, text link ads on other sites or email promotions to your list etc. Sometimes you spend so much money to buy solo ads and sponsor ads in other ezines. So you want to know that you money is worth spent …

In that situation, you need to have a tracker and calculator that tells you ROI, abbreviation for ‘Return On Investment’.

Your ROI software should tell you how many returns your campaign produced.

* Simple to use:

Simple to install and use. You should be able to add different ads for a single product and see which ad is doing better than others and which one is pulling sales.

* Tracking keywords:

If you are using Google PPC ads, you need to see which keyword is bringing you traffic and conversions. You can add same ad with different keywrds and see which one is pulling.

* Calculate returns:

Returns may not be in terms of sales all the time. If you are paying for leads, then your returns will be in the form of sign-ups. So your ROI tracker should be able to track the other returns too.

* False positive sales:

Sometimes the ROI script tracks single sale as two sales. In this case your returns will be more which is not true. You need to be careful to draw conclusions in these cases. Your script should eliminate these possibilities as much as possible.

You must track your ad campaigns to see which one is doing OK. If not you will lose money by spending on same advertising method.

Author: Radhika (c)
http://www.webmasters-central.com/




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