You spent $100.00 on a banner ad campaign? Or bought an ezine sponsor ad? Want to know how these campaigns are doing? Whic one is giving you profits? You need a simple click/rio tracking script for this purpose.

What should your script tell you?

1. Click throughs:

Should tell the number of clicks. By this you can optimize your ads. If a specified ad get low click thrus you can change and optimize it.

2. Tell the ip address of the visitor:

By this you can know which ad bringing you the sales. If a particular ip clicking on a specific link buys your product you can know that ad campaign’s ROI.

3. Tells the geographical distribution of the clicks:

This is useful when you want to know how many clicks coming from different countries. Like if you see ‘jp’ with ip address, you can know the visitor is from Japan. But this is not possible in all cases. This is valuable if you have ads that target certain geograhical area.

4. Tell the date and time of clicks:

Some online enterpreneurs are more interested in sending promotional emails in the weekends. But I guess it is subject to their personal experiences. If you know that particular campaign gets lot of clicks in certain days you can concentrate showing ads at that particular time.

5. Referers:

You can know that which link exchange program or banner ad on which web sites are bringing you the most clicks.

6. ROI Tracking:

If your software tracks the roi (return on investment), you can know which campaign is giving profits and which is not. By this you can optimize your ad campaigns like moving to different spot on the web page or disabling the ad campaign etc.

Author: Radhika (c)
http://www.webmasters-central.com/




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Posted in: Web site Promotion