Link popularity means number of other sites or web pages pointing to your website.
Why link popularity is important?
Link popularity is essential to rank your site high in Search engines.
More targeted your links more targeted traffic you will get. If you are selling gardening tools, the links from other sites that are related to Gardening products will send targeted traffic than the links from site that targets cooking.
It is not only number of sites that pointing yours but number of ‘good’ sites that pointing to your page. If the website pointing your webpage also has the same niche content like yours it is an additional point for ranking.
Also the keyword from which your website is hyperlinked carries weight. For example, your search engine website linked from another website using the word ‘Search engine optimization’ will carry more weight for the link than simple ‘Click here’ word.
How to get links?
1. If you find any website with the same content to yours, send an email to the webmaster asking a link exchange. Ask them politely in a courteous manner. Most of them respond well. If they don’t think that they might have their own reasons.
2. You can keep paid advertisements on other sites which offer advertising on their webpages. Recently most websites using text ad campaigns to link other sites.
3. Write ezine articles and submit to content sites. Ezine article submissions is one of THE best ways to get traffic and links.
4. If you have other sites, don’t forget to keep links to your remaining sites.
5. When you give testimonials to others products include your website URL.
6. Submit your sites to Social bookmarking sites. Ask your visitors to do it by keeping ‘Share this’ buttons on your pages.
7. Submit RSS feeds of your articles or site content to RSS directories.
Tips you should know before going for link popularity:
1. Links deeper in the sitemap are little difficult to be traced by search engines. Though this is controversial, but search engines stay at random period with in a web site to crawl the pages. So deeper the links, it takes little more time to be crawled.
So always ask other websites to link back to you in the first two levels.
2. Email links are not considered as links.
3. Unless you are sure about link popularity generating programs don’t join in them. Instead you can approach webmasters and ask for link exchanges.
5. Offer something free to other webmasters in exchange of link back.
* Free membership on your site
* Free adspace in your ebook
* Free ezine subscription
* Discout on your product
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