Once webmasters put up a site, they need to update or change present pages or add more pages soon. They need to add product pages, faq, shopping cart, autoresponder system etc. to get full potential of an ecommerce web site.

There are some easy to follow tips that you can use to make the web site updates easy …

* Create header, footer and menubar templates: You can create these templates because if you change the html in one file, it will be reflected on all pages of your site. Pretty cool … huh?

This is called ‘Server Side Includes’. (SSI)

http://www.webmasters-central.com/article-blog/webdesign/ssi-an-amazing-tool-to-display-and-change-content-in-minutes/

* Use CSS for colors and table layout: Another time saver apart from SSI is CSS style sheets. CSS means ‘Cascade Style Sheets’. These files contain the styles for your web site font, links and tables. If you update style here in this css text file, it will be reflected on your whole site.

There are some online CSS creators or do a search on Google for ‘css editor’. You will get many free or paid tools. They will create css for you on fly.

* Deleting web pages and 404 errors:  If you are using cpanel, it will easy to display custom 404 error page, where you can keep links to your products or main pages of the site. So people just get back in to your site. Or you can also redirect them to your home page by using .htaccess redirects.

* Use a FAQ script:  This way you can answer the questions of your visitor beforehand so they will get a clear picture about your product/service. When new questions are coming to you from your visitors you can continue posting them under FAQ.

http://www.scripts4webmasters.com/article-faq-publisher/index.shtml

* Automate the product downloads and customer follow ups:  Use a membership script to provide immediate downloads to your products. Use a follow up autoresponder to follow up your customers so to offer discounts, upgrades or free newsletters. You can use a shoppingcart to list your products and a third party processor like clickbank.com or 2checkout.com for payments.

All these steps remove most of the manual work from your side, so you can concentrate on your web site promotion.

Author: Radhika (c)
http://www.webmasters-central.com/




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