When a visitor comes to your site he wants to look around and see what you have that will be useful to him. Average time he spends on your site might be different and depends on the reason why he came to your site.

Whatever your visitors intentions are you should be able to present your web site services and products before them. If you don’t take care of few simple things explained below those might affect your visitors stay on your web site – ‘Web site stickiness’. The longer your visitor stays more chances of seeing your products and more will be the sales.

Here are few web design tips that usually be neglected by newbie webmasters:

1. Consistent Layout:

Maitaining uniformity throughout your web site.

* Font size
* Font colors
* Link colors
* Table width
* logo
* List of navigational links in the same order

If you don’t know about Layouts, check out other web sites how they are doing. Spend little time on your web site layout planning. Buy a simple web site template that you can work on to keep the content.

2. Navigation:

Keep good navigation on your web site. Your visitor should go to any page of your site to other page with ease. If you have lot of products then keep links to main pages of site from where visitor can go to your product pages. Check all your links whether they are working or not and for any typos.

A tip on creating navigation system: You can use SSI (Server Side Includes) to include one navigation.txt on all your pages. So if you change the links in that navigation.txt, changes will apply to all of your web pages.
 
3. Sales pages with Headings and Subheadings:

Headings and Subheadings convey most important aspects of your products to your visitor. People most of the time just scroll down once to get the whole idea. So keeping headings and subheadings attracts the visitors attention and tells the most important features and benefits of your product.

4. Order page secrets:

OK … Your visitor decides to buy your product. So is there anything you can do to encourage him to buy your product?

On the Order page -

* Keep a picture of your product on your order page.
* List out the benefits of your product
* State any free bonuses he will get with the purchase
* Display any discount or promotional code you have
* DON’T keep any external links to other web sites
* Money back guarantee
* Display testimonials

5. Fast loading pages:

Most of the time webmasters forget about the fact that their visitors have short threshold for ‘Back’ button. Take the example of blog homepages. They have 10 or 20 articles displaying on homepages. Imagine how long it takes to load. Too many images, javascripts especially that are loading from other web sites will determine the page loading time.

Fast loading page with clean layout, good navigation and profitable sales page is always be the winner!

Author: Radhika (c)
http://www.webmasters-central.com/




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Posted in: Web Design