1. Headings and Subheadings:
Visitors don’t read the entire copy at first glance. They just scan through it fast. You have 5 seconds to grab their attention before they turning off of that page …
So give them a brief benefits as headings and subheadings. This will pull the reader in to the main content.
Use words like ‘Have you Noticed yet …’, ‘Imagine having the chance of …’ etc in the headines. This way the people will be enthusiastic and pulled in to the content.
2. Highlightling text:
Use special characters like bullets, numbers, signs or arrows to highlight the important points. You can use background color to highlight the text. This way you can list out things like -
* Benefits
* Product features
* Services
* Bonuses
3. Images and Videos:
Always keep images based on your product. Images attracts the visitor’s eyes and acts as a visual promotion. Hire a graphic designer to create an image. Link the image to the benefits page. You can keep images like -
* Ebook cover
* Software box
* Video tutorials
* Proof images
* How the software works graphics etc.
What you have to remember is, if your visitor won’t stay first 20 seconds, then you can say bye to him … While he was there, grab his attention.
