What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How do pay per click search engines work?

For example if a webmaster bids $0.07 on the term ‘tennis shoes’. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to follow while using Pay per click search engines?

  • Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, ’search engine’ will be a general keyword for you. ’search engine optimization’ , ‘good search engine ranking’ etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language … Some search engines like Google offer this feature to target the keywords based on the countries and language.

  • Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click through for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won’t allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

“Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!”

“Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!”

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see which ad pulls more traffic and sales for you. Check your spelling and grammer twice before submitting your ads.

  • Don’t enter into Bidding war:

Keep an eye on your Return on Investment (ROI). It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that, allot certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs with your targeted ‘Keyphrases’.

  • Monitor your bidding amount:

Most of the people bid once and don’t remember about it for weeks. Monitor your bid amount by logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you login into your Overture.com account (Update: This is changed to ‘Yahoo Search Marketing’, so I am not sure they still have this type of display in advertisers panel) and search for some of the the keywords, you can find the first three positions are paying $0.87, $0.85, 0.35 for the first three rankings. Don’t you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively. But yet, the bidders paying double the amount with no purpose serving.

So always keep an eye on your bidding amount.

  • Landing page:

After clicking on your link and coming to your website, don’t let the visitor search for the product for which they came for. Directly landing on the product page is always a good idea and saves lot of your visitors time.

Remember another tip on landing pages – Try to grab your visitors email address by keeping double opt-in form on your landing page. You can offer a free trial, free report or free limited membership etc and let them sign up for your list.

  • Track your results:

Put some tag at the end of URL (product.html?yahoosearch) or use different landing pages for different campaigns. So people coming to that URL can be tracked through a good weblogger. You can also track using by any good click tracking or ROI traking script.

Author: Radhika (c)
http://www.webmasters-central.com/




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Posted in: Search engine Marketing