Publishing an ezine and maintaining your own opt-in list is one of the best and well known internet marketing strategy. Ezine publishing gives you credibility that you are a knowledgeable person in your niche.

Things you have to think before you start publishing your ezine are:
* Target Audience
* Topic of interest
* Resources you have
* Publication frequency
* Layout of your ezine
* Format (Html or Plain text)
* Archiving old issues on your web site
* Selling advertising space or not

Here are few tips to consider for your ezine layout.

Keep your Ezine layout consistent by creating a template:

Whether it is Html or text format, you have to maintain a consistent ezine layout. For this, create a template for your ezine. Template is a file which contains standard information that doesn’t change between the ezine issues. After you created the ‘template’, save it as a text file on your hard drive in a seperate folder. Any time you want to send an ezine to your subscribers, open your template and include the content in alloted places and you are finished.

Keep the content to the left of the page:

You can center or keep to left of your content. Left alignment is always appealing than center one which breaks the line hapharadly. Use uniform indentation. This gives very clean layout.

Seperators:

Seperate each section of the ezine with a uniform seperator. Use your fancy thinking and use them. But remember the ‘uniformity’, use same seperator between the sections.

Some of the seperators are like:

——————
******************
++++++++++++++++++
==================
>>>>>>>>>>>>>>>>>>
<<<<<<<<<<<<<<<<<<
##################
///////////////////

Advertisements, sponsor columns and classifieds:

If you want to sell your advertising space in your ezine, most crucial points are how many ads per issue, space alloted to these ads etc. Think about this. If you are reading an ezine, how many ads you think will be excess? So will be to your subscribers too.

Try not to keep the ads with in the article text which is annoying for the reader.

Highlighting certain content:

This issue is very difficult to deal with in plain text formats. In Html ezines you can use colors, different size letters, links etc, to highlight the content. But this is not the case with ezines in text formats.

Use the following methods to highlight certain points:

* Special characters like *, ==>, $, @
* Capital letters

Fixed Length Font:

Use ‘Fixed-width Font’. Is is called so because every character occupies the same amount of space in the line. Most popular fixed-width font is ‘Courier New’. This fixed-width font is very helpful in formatting fixed length lines and tables.

URL problems:

Long Urls will breakdown in to two lines and when your subscriber clicks on it, it gives ‘404 file not found’ errors. So try to keep short URLs using redirect services that are provided to you by your web host or installing a cgi/php script on your server. Use ‘http://’ infront of URLs. This make easy to click on them by the reader, instead of copying and pasting in the browser.

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Tags: ezine format, ezine layout, ezine sending, ezine template, publishing an ezine
Posted in: Ezine Marketing