Ebooks are Electronic Books. They are more popular because -
* easy to create
* easy to distribute
* easy to promote
Ebooks are an easy way to distribute any kind of information, tutorials or product guides. You can create ebooks in both exe or pdf format. Exe format is windows executable format and won’t run on MAC. So they are limited value if you want target more people. Also people doesn’t like to download exe formats with the bias related to executable formats as they carry viruses.
Next format is pdf format. PDF is prefarable format for many of the marketers. PDF means ‘Portable Document Format’. Can be run on both Windows and Mac computers.
Advantages of PDF are:
* easy to create.
* many free tools are available to create pdfs.
* computer platform independent.
* easily distributable.
Here are some free tools to create pdfs:
http://www.exp-systems.com/
http://www.openoffice.org/
http://www.primopdf.com/primopdf_free_idx.htm
Uses of distributing pdfs:
* create free ebooks on your products.
* Promote your services.
* Create tutorials.
* Create manuals or user guides.
* Compile few of your artcles and distribute from your site.
Most of the pdf creators creates pdf documents from many document formats like rtf, text, html, doc etc. If you are selling informational ebook, think of password protect your pdf. Most of the pdf creators has many features like adding watermark, insertion of images, links etc.
Tip: Keep a link to adobe site when you provide pdfs for download. So your visitor downloads free adobe reader from adobe.com.
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