Archive for Web site Promotion

THREE Success secrets of Your Resource box.

May 8, 2009 Webmasters-central.com Web site Promotion

Internet marketers write articles to submit to ezine publishers or content sites. By doing this their website or product get exposure and people reading the articles start coming to the authors website. This is a great and effective not to mention free type of advertising.

Article authors add Resource box at the end of articles. Resource box is a 4-6 line signature file that contains authors details.

Why Resource box is important?

Hey… It is giving you free advertising. When somebody reads your article, they will see your name and web site link at the end of the article and clicks the link to come to your web site.

When ever your article is published on other web sites, it increases your link popularity in search engines. You know how the search engines love the web sites with good link popularity.

So what are the THREE amazing success secrets?

‘Don’t try to sell your product or service through your resource box.’

Do I kidding? No way! Instead of keeping your product page link, provide some link to your free course or free subscription newsletter. This is a way of increasing your opt-in list. I am not saying not to include your product. But offer something free from your resourcebox too. Most content sites allow two links in resoucebox. So instead of two product links, keep one product link and one free offering.

Example resourcebox:
———————
How I sold two hundred copies of an ebook with in one week!
FREE Crash course on Ebook Marketing plan’.
Subscribe now: yourdomain.com/subscribe.html
———————

My point is focus on getting subscribers through your resource box.

‘Use the word ‘FREE’ in your resource box.’

People love to see the words fr*ee, bonus, discount etc. Offer something free from your web site. The idea behind this is to increase your subscribers base substantially.

Some freebies like:

* free email course
* free subscription to your newsletter with sign up bonuses
* free ebooks
* free membership access
* free trials of your product
* free ads
Any other ideas you get, offer from your resource box.

‘Always keep a web site link in your resource box.’

What I mean to say is a simple ‘mailto’ link won’t increase your link popularity. URL that starts with your ‘yourdomain.com/’ counts for search engines. If you want to keep a subscribe link to your ezine, keep a webpage URL.

This also leads visitors to your web site. If you provide email link, people subscribe from your resource box and chances of visiting your web site will be remote. If you keep URL link, they visit your web site to subscribe.

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FOUR ways to Increase Your Sales.

May 8, 2009 Webmasters-central.com Web site Promotion

You built a very good web site… You have a great product… You know that people are in NEED of Your service… and You want to Increase your sales … There is no wrong about that.

As a webmaster you should promote your web site. There are many methods of web site promotion. Some takes a little time before you start getting results from it. Some give fast results.

Promotion methods like search engine optimization and Opt-in list building take a while.

Here are FOUR tips to increase your sales in short range of 2 – 4 weeks:

1. Pay Per Click Search results:

People beleive that pay per click searches are expensive. They are NOT if you know the six simple strategies of PPCs:

* Know your keywords
* Write a compelling ad
* Don’t enter in to Bidding war
* Monitor your bidding amount
* Effective Landing page (it should capture your visitors email address)
* Track your results

PPCs send you reliable amount of traffic even with 10 to 25 cents. Try Yahoo ads and Google Adwords.

2. Recruit affiliates:

You can go two ways about it … Inhouse affiliate management script or joining in an affiliate network.

In the first method, you need a cgi/php script that allows your visitors to sign up your affiliate program and tracks the clicks and commission. You have to install the script on your server.

In the second method, you can use affiliate networks like:
http://www.clickbank.net/
http://www.cj.com/
http://www.sharesale.com/

These are very good affiliate networks. You can keep your product before hundreds of affiliates who are willing to promote your product.

3. Give free excerts and ecourses:

People love to receive free gifts and tools. Give away them with your logo and prominent web site links. DON’T forget to tell them that to join in your affiliate program and use the free software to give their web site visitors with their links. Right…  Viral marketing.

Soon your free gifts will spread among the internet and driving traffic to your web site.

4. Joint Ventures:

Say you exchange a link with another ezine publisher or other web sites. Subscribers and visitors of those web sites are more potential customers for your product or service.

Before asking for a link or free ezine ad try to provide a link back to their sites. Before you ask a link:

* Focus on web sites and ezine that targets your product
* Subscribe to that ezine and see quality of ezine
* Writing articles and submitting to the ezines is a good method of promotion

Not only ezine ads, web site links, you can participate in joint ventures in many ways like special discounts to particular ezine subscribers, offering your product to ezine publisher in exchange of ezine ads etc.

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Forum promotion for Your online marketing.

May 7, 2009 Webmasters-central.com Web site Promotion

Forums are where people get together and discuss on many things. Mostly it will be an open discussion except on some private forums where you need access based on a fee.

Recently online forums are popping up every where on the net. You can see many forums on almost any niche. If you do the search on the Google like ‘yourkeyword forum’, you will get a big list of forums in search engine results.

Most forums need to register before posting. There will be forum rules for you in every forum and follow them carefully. You won’t get banned.

How to promote Your service/product with forums?

* Product promotion by Installing a forum on your site:

You can install the forum for your clients, your visitors etc. This has the advantage of -

- You will get the content on your site which attracts the search engines.
- You can brand yourself as an expert. With continous discussion going on, people can see you as an expert in that field.
- You can use your forums as tutorials, article posting or selling advertising space.

* Product promotion by Visiting as many forums as you feel like:

As I told you above, do a search on google for your targeted forums. Register on few of them and start posting.

- Most forums allow a signature file. Use this to promote your product.
- You can also offer something free in your signature file or link to an opt-in form.
- Follow the rules.
- Post useful posts.
- Don’t get in to ego fights or critizising other members.
- Use forum advertising at a low cost.

Good luck!

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