Archive for Ezine Marketing

Free ezine ads: Do they work?

May 26, 2009 Webmasters-central.com Ezine Marketing

Many ezines now offering free ezine ads to subscribers. This is useful to the ezine publishers because they can increase their subsciber database. This will be useful to you too as your ad will be read by other subscribers.

Now the questions are:

If the publisher is going to publish some 20-30 ads per issue will your ad be visible?
If those subscribers are subscribed only to get free ads what is the quality of the list?
How many click throughs and sales you could get from this low quality subscribers list?

I tried and tested these free ads in few ezines couple of years back. But to tell you the truth, they didn’t work for me. No clicks or sales.

But if you want to try them out, follow these tips to improve your click throughs:

* Target the Ezine:

Search for ezines that are close to your web site niche.
http://www.ezinelocater.com/
http://www.webmasters-central.com/Ezine_Directory/index.shtml

* Look for ezines with less ads:

This can be done by subscribing to them. First subscribe to the ezines and see how they are offering free ads to subscribers. Less number of ads is always a plus.

* Sofware that sends automatically your free ad to hundreds of ezines?

Think twice before you buy this kind of software. Do you know to which ezines your ad is going?

* Test few ezines at a time:

Select few ezines like 5-7 one time and test your free ads. You will know how the clicks are coming to you. You need a software that tells you the details of a click.

* Last but not least is use an ad that gives something away FREE:

If your ad offers a free email course or free ebooks to the readers then you can build a list with free ezine ads. Then follow up with your list.

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Simple strategies for Your Ezine Layout.

May 8, 2009 Webmasters-central.com Ezine Marketing

Publishing an ezine and maintaining your own opt-in list is one of the best and well known internet marketing strategy. Ezine publishing gives you credibility that you are a knowledgeable person in your niche.

Things you have to think before you start publishing your ezine are:
* Target Audience
* Topic of interest
* Resources you have
* Publication frequency
* Layout of your ezine
* Format (Html or Plain text)
* Archiving old issues on your web site
* Selling advertising space or not

Here are few tips to consider for your ezine layout.

Keep your Ezine layout consistent by creating a template:

Whether it is Html or text format, you have to maintain a consistent ezine layout. For this, create a template for your ezine. Template is a file which contains standard information that doesn’t change between the ezine issues. After you created the ‘template’, save it as a text file on your hard drive in a seperate folder. Any time you want to send an ezine to your subscribers, open your template and include the content in alloted places and you are finished.

Keep the content to the left of the page:

You can center or keep to left of your content. Left alignment is always appealing than center one which breaks the line hapharadly. Use uniform indentation. This gives very clean layout.

Seperators:

Seperate each section of the ezine with a uniform seperator. Use your fancy thinking and use them. But remember the ‘uniformity’, use same seperator between the sections.

Some of the seperators are like:

——————
******************
++++++++++++++++++
==================
>>>>>>>>>>>>>>>>>>
<<<<<<<<<<<<<<<<<<
##################
///////////////////

Advertisements, sponsor columns and classifieds:

If you want to sell your advertising space in your ezine, most crucial points are how many ads per issue, space alloted to these ads etc. Think about this. If you are reading an ezine, how many ads you think will be excess? So will be to your subscribers too.

Try not to keep the ads with in the article text which is annoying for the reader.

Highlighting certain content:

This issue is very difficult to deal with in plain text formats. In Html ezines you can use colors, different size letters, links etc, to highlight the content. But this is not the case with ezines in text formats.

Use the following methods to highlight certain points:

* Special characters like *, ==>, $, @
* Capital letters

Fixed Length Font:

Use ‘Fixed-width Font’. Is is called so because every character occupies the same amount of space in the line. Most popular fixed-width font is ‘Courier New’. This fixed-width font is very helpful in formatting fixed length lines and tables.

URL problems:

Long Urls will breakdown in to two lines and when your subscriber clicks on it, it gives ’404 file not found’ errors. So try to keep short URLs using redirect services that are provided to you by your web host or installing a cgi/php script on your server. Use ‘http://’ infront of URLs. This make easy to click on them by the reader, instead of copying and pasting in the browser.

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