An article is a short manuscript on any topic. Authors write articles and submit them to ezines and content publishing web sites. So what is the purpose of writing articles?

FREE ADVERTISING:

Don’t you love that word - ‘Free’. You will get lots of free advertising with ezine articles. Ezine publishers constantly searching for good articles for their subscribers.

If an ezine publisher with a good mailing list publishes your article in his ezine, guess how much exposure would that be to your web site or product?

If you constantly promoting your web site by writing and submitting articles, this will tremendously increase your website traffic.

TARGETED ADVERTISING:

I am sure you will agree with me when I say ‘100 people who are interested in your product are far better than 1000 people from the general public’. You will make more sales with the first group. So articles exposed to a group of people who are interested in your product or web site brings you profits.

How to get this targeted advertising? After writing an article submit to ezines that are focused on your web site niche. Readers of these ezines are potential prospects to you.

LINK POPULARITY:

Your web site link popularity increases once your articles published on content web sites or ezines that also have online versions. But remember few things:

* Don’t forget to keep your resourcebox with your web site link.

* Your email link in your resourcebox won’t increase your link popularity.

* If you want to hide affiliate links in the resource box, use some redirect method.

Author: Radhika (c)
http://www.webmasters-central.com/

Tags: article writing, free advertising, link popularity, targeted advertising, web site link popularity
Posted in: Article Marketing